Conclusion Remarks and Implications
This article addresses, with a theoretical basis, the practical merit of current flourish smartphone apps, augmented reality entertaining applications, and so many interesting /useful service innovative concepts based on the ICT collections worldwide on www.consumer- lab.es. The research results encourage any industry, from automobile to restaurant /foods, adopting any ICT application on, from game to social networking, in order to deliver its brand image for any business purpose of from new product introduction to business/ brand promotion. All of which direct to help increase customers’value and purchase intention and therefore enhance the service providers’business benefits.