E. There are problems in organizational structure and
business operation flow o.f insurance companies
The current organizational structure of Chinese insurance
enterprises is usually a sort of product-centered internallydriven
organization and can not reveal the customercentered
operation philosophy. To make it customer-focused
really, the organizational form must target at learning about
customers and serving them; otherwise, CRM won't be
successful. The unscientific management mode, the
incomplete mechanism and the customer relationship like a
sheet of loose sand for a long term in Chinese insurance
enterprises are all tremendous obstacles to implement CRM.
When constructing every module of CRM, instead of