Guarantee
If you guarantee that your product or service will deliver the benefits you promise and those benefits outweigh the costs, they have no reason not to purchase.
Read that again and think about it for a second. Ok, continue.
This is the kicker that’s hard to offer but it’ll push most customers off the fence. And you’ll find that most people won’t take advantage of your guarantee, so it’s ultimately worth it.
Apple’s guarantee is their brand’s commitment to create such a fine product that it won’t disappoint or break in the first place.
What are good guarantees? 60-day money back guarantee (better than 30-day because people forget); if you don’t recoup your costs, I’ll reimburse you.
- See more at: http://14clicks.com/customer-needs-before-buy/#sthash.fKRYkQ0m.dpuf