The frequency distribution shows that farmers have a significant interest in cultivating organic rice. 97% of the farmers expressed such an interest. This interest in organic rice may link with a rising awareness of the harmful effects of pesticides on the soil and environment. 67% of the farmers, agreed with the proposition that `` Chemical fertilizers and pesticides have harmful effect on soil, human and environment`. The cross tabulation analysis. It can be observed that 66% of the farmers were aware of chemical fertilizers and pesticides harmful effect on soil, human and environment and showed their interest to know and cultivate such a technology where agro-chemicals are need not to apply