southwest airlines,inc., is starting a job enrichment program to cultivate positive motivation among its employees. the consultant reminded the company president that a big, time-consuming, and costly program was not needed. "Instead" he said, "there are many ways to positively motivate your individual managers at all levels. For example, if a vice-president takes a supervisor to staff meetings from time to time, the supervisor will feel that the job has been enriched significantly."
The VP of finance and accounting, V.P. Bright, asked the accounting manager, A. M. Brown, to accompany him to the next VP staff meeting. Brown was inwardly very pleased because his job had suddenly become more interesting and challenging. After the meeting, he told the the VP how much he appreciated the opportunity to attend and that he had derived some new perspectives from it. Bright responded, "We will do it often.