Glossary
Extrinsic motivation Being moved to perform a task
from the outside, because of external rewards such as
money or fame.
Intrinsic motivation Being moved to perform a task from
the inside, because it is a source of passion and gives
pleasure and satisfaction.
Labeling theory The view that a phenomenon is not
intrinsic to an act or person, but a label given to that act or
person by a majority or a significant group of ‘gatekeepers’
(e.g., art critics, gallery owners).
Methodological holism An approach to research that takes
the social system as the unit of analysis.
Methodological individualism An approach to research
that takes the individual as the unit of analysis.