…can be further divided into potential victims and voyeurs. Potential victims were not harmed by the crisis event but potentially could have been. A product harm crisis illustrates this point. Potential victims would include any who used the product in question but were not harmed and those who are potential buyers of that product. Potential victims have the sense that they could have been harmed by the crisis. Still, the lack of harm makes the crisis experience qualitatively different for potential victims and victims.