Case Study:James Waters owns ‘Carzw

Case Study:
James Waters owns ‘Carzwash’, a successful car wash and valet business located near a large shopping centre in Newtownabbey. He has built up a good reputation since opening the business three years ago, and many of his customers return on a regular basis. Carzwash offers a good quality service at a competitive price.
James charges £30 per car for a wash and valet. This price attracts an average of 60 vehicles per week. James estimates that he could wash and valet up to 100 cars per week, depending on weather conditions and parking spaces on the premises. The variable costs associated with washing/valeting 60 vehicles are £1200 per week, whilst the fixed costs are £400 per week at present.
James is satisfied with current customer numbers. However, a local newspaper has printed a story suggesting that a competitor intends to set up nearby, at a filling station. James is investigating two options in order to ensure the long term viability of the business: (i) Reduce Selling Price: this option open to him would mean reducing the price of each car wash and valet to £25; or, (ii) Aim for a weekly profit of £200.

ผลลัพธ์ (ลาว) 1:

ກໍ​ລະ​ນີ​ສຶກ​ສາ​:
James ນ​້​ໍ​າ​ເປັນ​ເຈົ້າ​ຂອງ 'Carzwash​'​, ເປັນ​ທຸ​ລະ​ກິດ​ລ້າງ​ລົດ​ແລະ​ລົດ​ສົບ​ຜົນ​ສໍາ​ເລັດ​ທີ່​ຕັ້ງ​ຢູ່​ໃກ້​ກັບ​ສູນ​ການ​ຄ້າ​ຂະ​ຫນາດ​ໃຫຍ່​ໃນ Newtownabbey​. ພຣະ​ອົງ​ໄດ້​ສ້າງ​ຂຶ້ນ​ເປັນ​ຊື່​ສຽງ​ທີ່​ດີ​ນັບ​ຕັ້ງ​ແຕ່​ເປີດ​ທຸ​ລະ​ກິດ​ໃນ​ສາມ​ປີ​ກ່ອນ​ຫນ້າ​ນີ້​, ແລະ​ຈໍາ​ນວນ​ຫຼາຍ​ຂອງ​ລູກ​ຄ້າ​ຂອງ​ຕົນ​ກັບ​ຄືນ​ມາ​ເປັນ​ປົກ​ກະ​ຕິ​. Carzwash ໃຫ້​ບໍ​ລິ​ການ​ບໍ​ລິ​ການ​ມີ​ຄຸນ​ນະ​ພາບ​ດີ​ໃນ​ລາ​ຄາ​ທີ່​ສາ​ມາດ​ແຂ່ງ​ຂັນ​.
James ຄ່າ​ບໍ​ລິ​ການ 30 ຕໍ່​ລົດ​ສໍາ​ລັບ​ການ​ລ້າງ​ແລະ valet​. ລາ​ຄາ​ນີ້​ດຶງ​ດູດ​ໂດຍ​ສະ​ເລ່ຍ​ຂອງ 60 ຍານ​ພາ​ຫະ​ນະ​ຕໍ່​ອາ​ທິດ​ເປັນ​. James ຄາດ​ຄະ​ເນ​ວ່າ​ຈະ​ສາ​ມາດ​ລ້າງ​ແລະ valet ໄດ້​ເຖິງ 100 ຄັນ​ຕໍ່​ອາ​ທິດ​, ຂຶ້ນ​ກັບ​ສະ​ພາບ​ດິນ​ຟ້າ​ອາ​ກາດ​ແລະ​ສະ​ຖານ​ທີ່​ຈອດ​ລົດ​ໃນ​ສະ​ຖານ​ທີ່​. ຄ່າ​ໃຊ້​ຈ່າຍ​ຂອງ​ຕົວ​ປ່ຽນ​ແປງ​ກ່ຽວ​ຂ້ອງ​ກັບ​ການ​ລ້າງ / valeting 60 ຍານ​ພາ​ຫະ​ນະ​ມີ​ຄວາມ​£ 1200 ຕໍ່​ອາ​ທິດ​, ຂະ​ນະ​ທີ່​ມູນ​ຄ່າ​ຄົງ​ທີ່​ແມ່ນ 400 ຕໍ່​ອາ​ທິດ​ໃນ​ປະ​ຈຸ​ບັນ​.
James ແມ່ນ​ພໍ​ໃຈ​ກັບ​ຈໍາ​ນວນ​ຂອງ​ລູກ​ຄ້າ​ໃນ​ປະ​ຈຸ​ບັນ​. ຢ່າງ​ໃດ​ກໍ​ຕາມ​, ຫນັງ​ສື​ພິມ​ທ້ອງ​ຖິ່ນ​ໄດ້​ພິມ​ເລື່ອງ​ເວົ້າ​ແນະ​ນໍາ​ວ່າ​ຄູ່​ແຂ່ງ​ຕັ້ງ​ໃຈ​ທີ່​ຈະ​ສ້າງ​ຕັ້ງ​ຂຶ້ນ​ຢູ່​ໃກ້​, ຢູ່​ສະ​ຖາ​ນີ​ຕື່ມ​ຂໍ້​ມູນ​ໄດ້​. James ແມ່ນ​ການ​ທັງ​ສອງ​ທາງ​ເລືອກ​ໃນ​ຄໍາ​ສັ່ງ​ເພື່ອ​ຮັບ​ປະ​ກັນ​ຄວາມ​ຢູ່​ລອດ​ທາງ​ໃນ​ໄລ​ຍະ​ຍາວ​ຂອງ​ທຸ​ລະ​ກິດ​: (i​) ຫຼຸດ​ຜ່ອນ​ການ​ຂາຍ​ລາ​ຄາ​: ຕົວ​ເລືອກ​ນີ້​ເປີດ​ໃຫ້​ເຂົາ​ຈະ​ຫມາຍ​ຄວາມ​ວ່າ​ການ​ຫຼຸດ​ຜ່ອນ​ລາ​ຄາ​ຂອງ​ການ​ລ້າງ​ລົດ​ແຕ່​ລະ​ຄົນ​ແລະ valet ເພື່ອ​£ 25​; ຫຼື​, (ii​) ສູ້​ຊົນ​ໃຫ້​ສໍາ​ລັບ​ຜົນ​ກໍາ​ໄລ​ປະ​ຈໍາ​ອາ​ທິດ​ຂອງ 200​.