This has led to the well know and widely used five dimensions of service quality:
- Tangibles – the appearance of physical facilities, the personnel, the tools or equipment used to provide the service and communication material.
- Reliability- consistency of performance and dependability. This means that the firm performs the service correctly the first time and that the firm honors its promises.
- Responsiveness- the willingness to help the customer and to provide prompt service
- Assurance- knowledge and courtesy of employees and their ability to inspire trust and confidence.
- Empathy- caring, individualized attention to customers