3. Which of Porter’s competitive strategies would you recommend that Edmunds follow? Why? Which of the strategies do you think would least likely succeed?
I would recommend the Differentiation Strategy because they need to develop new products or different ways of using the existing products to distinguish themselves in the market for the companies who still use corrugated boxes. I think that the cost leadership strategy would work as well. If they can find a way to offer their products at a lower cost than other companies by practicing cost reduction/lean in-house they could pull in more customers.
I think that the Focus strategy would be the least likely to succeed because they seem to already be focused on a specific regional market or buyer group and that is causing their business to slow down