Engaging Content
B2B Marketing Innovation Tip:
Almost everyday, I still hear things like “I serve the heavy manufacturing industry and
those guys don’t use search engines or social media.” I think the opportunity is even greater in B2B because no one assumes consumers don’t use social media. But there are still hold outs in B2B. Business people in every industry are searching for answers and looking for help to their business problems. ! ! Because B2B brands have been slower to respond, there is still tremendous opportunity for brands to start acting like publishers and delivering engaging content in the formats people are looking for and in the places where they search. ! ! The brands that do this well in the near future or have been doing it already, have a huge advantage. !