Pricing on purpose
The purpose here is not to debate the chicken and egg question of which comes first, theory or practice. It is self-evident that both are important. Certainly there is enough experience to evaluate the predominant theory of an industrial age enterprise. Indeed, the purpose of this chapter is to examine the flaws in the old theory in order to construct a better theory. After all, the theory that originally explained the wright borthers’flying machine has been significantly enhanced by boeing in order to keep its 777 in the air. This is how theories and knowledge progress and they can have an enormous inpact on our behavior. So even though discussing theory may be much maligned in today is business environment, I believe all learning stars with theory, and thus we will now critically examine the predorninant theory of the industrial age organization