China is a different story. For years any kind of commercial advertising
was illegal. Government advertising was seen everywhere, but business
advertising was nonexistent. Then Sony came along and changed things. The
Japanese company led the way for others to come into the country. We can
learn something from Sony, too. It's important not to come and start advertising
too quickly because that can lead to serious mistakes. Advertiser must take
their time and plan their campaigns carefully. They should also consider the
type of advertising that is most popular. In China, large public billboard 38) are
the cheapest and most common way to advertise. They were used in the past
for official government messages and are still used today