The strongest driver of e-commerce is
thought to be a business strategy of protecting and extending
existing markets, reaching new markets, or gaining advantage over competitors [29]. In support of this view, Tsao, Lin and Lin [65] investigated 300 Taiwanese small and
medium size enterprises (SMEs) and found that the central issues
in adopting B2B e-commerce are internal factors such as the
consistency between B2B e-commerce and business strategies, reducing operating expenses, increasing transactions,
or developing new markets.