In order to identify food preference of Singaporeans, table 3 depicts the distribution of household budget share for selected food products in
their own category. In meat category, pork and poultry were the two most important types of meat consumed in Singapore. Pork is a major dietary component of the Chinese who make up 75 percent of the 3.58 million populations (Singapore Department of Statistics, 2008a). Other majority of ethnic in Singapore are Malay and Indian. Hence, poultry-a homogeneous to all ethnics is also a popular dietary component in Singapore. It is noteworthy that Singaporean households are increasingly demanding for processed meat products. This is evident as sum of processed meat products, canned meat, and prepared meat made up a big proportion in the meat budget.