- conservation of biological diversity and cultural diversity through ecosystem protection
- promotion of sustainable use of biodiversity, by providing jobs to local populations
- sharing of all socio-economic benefits with local communities and indigenous peoples by having their informed consent and participation in the management of ecotourism enterprises
- tourism to unspoiled natural resources, with minimal impact on the environment being a primary concern.
- minimization of tourism's own environmental impact
- affordability and lack of waste in the form of luxury
- local culture, flora and fauna being the main attractions