agree with you and this will be a huge opportunity in many countries due to increasing pollution. To convince management team, I need to put some numbers and how to sell this as you know we are not into retail and nor wants to be there.
We have also tried working with car manufactures (OEMs) in the past but then comes the price pressure. If we have a car manufacturer to integrate air purifier then we can give our expertise and sell filters to them like we sell filters to Xerox copier globally. I am sure car manufacturers would be working in this direction.
Making a standard unit for all cars and then marketing it is a real challenge for us. Anyway, let’s put a business case, how many we can sell, money we can make and what we need as a product so that I can start discussion with Alain.