With regard to DETERMINATION TO INVEST WHEN EQUAL FINANCIAL RETURNS, only
14.7 per cent of the respondents exhibit the benchmark value (response ¼ 0), indicating
that if offered an alternative investment with equal financial returns and risk, they
would have been indifferent as to which investment to choose. The rest, 85.3 per cent,
exhibited more or less strong determination to invest in the investee company’s shares,
beyond their expected financial returns/risk. In a similar vein, only 16.7 per cent of the