Since 1975, we explored various new business opportunities in the marine product industry. Through careful studies and research, it was found that frozen minced fish meat (surimi) would bear tremendous potential in the years to come.
“API” was established in 1983, primarily to process frozen minced fish meat (surimi) and other frozen marine products.
Being a pioneer in the surimi industry and granted BOI investment promotion privilege, the company was fully geared to the production of a wide range of consistently high quality products.
Today, the company is one of the largest surimi producer in Asia.
The brand “APITOON” is synonymous with premium quality surimi known widely by many users in Japan as well as in other countries. After several years and with continual expansion, the company is proud that it has been maintaining its position as a market leader and enjoying the high reputation as it perceived by many users worldwide.