tutored in the philosophies of critical and qualitative methodologies of the Chicago
School (Locke, 1996), set out to develop a more systematic and defined procedure for
the collection and analysis of qualitative data. The methodology they devised was
labelled grounded theory to reflect, as the name suggests, theory that is grounded in
the words and actions of those individuals under study. Indeed the richness of the
methodology has largely been attributed to the influences of the broader sociological
schools of symbolic interactionism, ethnography and Glaser’s background in formal
theorising. Consequently, grounded theory is suitable to the study of any behaviour
that has an interactional element to it