Subsidies not coupons – coupons can more easily lead to the formation of a secondary market and must be carefully managed e.g. coupons should expire after a certain period to motivate people to use them.
• Manage procurement and distribution – ensure that there is alignment of supply and demand for STBs and do not over rely on the support of retailers
• Raise awareness – actively engage community organisations and charities to raise awareness of the support available amongst the target demographics
• Provide support throughout transition – ensure awareness of the availability of support for installation, set up and retuning at switchover
• Retain flexibility in funding – be able to react to problems in specific areas as they arise (e.g. reception problems in a region).