qualitative analysis software can be used to speed up the coding process when there are large
amounts of text data (cf. Durkin, 1997).
4. Overlapping coding and uncoded text: Among the commonly assumed rules that underlie qualitative
coding, two are different from the rules typically used in quantitative coding: (a) one segment
of text may be coded into more than one category, and (b) a considerable amount of the text (e.g.,
50% or more) may not be assigned to any category, because much of the text may not be relevant to
the evaluation objectives.
5. Continuing revision and refinement of category system: Within each category, search for subtopics,
including contradictory points of view and new insights. Select appropriate quotations that
convey the core theme or essence of a category. The categories may be combined or linked under a
superordinate category when the meanings are similar.