Toyota has set seven fundamental objectives. Among them, to dedicate in providing clean
and safe products and enhance the quality of life everywhere through better production and
services is the main objective of Toyota. Similarly, its other objectives are: to honor the law,
language and culture of every nation with fair corporate activities; contribute to economic and
social development of communities around the world through corporate activities; create and
develop advanced technologies and provide outstanding products and services to customers;
foster individual’s creativity and teamwork value; pursue growth through innovative
management; and work with business partners for mutual benefits.
To achieve these objectives and their effective implementation, it has clearly set fourteen
principles that are widely considered as Toyota’s Ways. Based on these principles, Toyota
takes management decisions on a long-term philosophy, even at the expenses of a short-term
financial goal. It believes in a continuous process flow to bring problems to the surface, uses
visual control so that no problems are hidden, uses pull system to avoid overproduction, and
works like tortoise and not the hare. It standardizes the tasks and processes as the foundation
for continuous improvement and empowers employees by which it further enhances its ability to
use only reliable and thoroughly tested technology that serves the customers.
Similarly, its organizational objectives are further substantiated by its idea of developing
exceptional people and teams who follow the philosophy of Toyota, respect the network of
partners and suppliers, and learn from the practices. It believes in making decisions slowly by
consensus thoroughly considering all options and once the decisions are taken, it implements
the decisions rapidly. On top of that, by becoming a learning organization through relentless
reflection and continuous improvement of its products and services, Toyota can be exemplified
as a case that has achieved its organizational objectives successfully.