Since 1998, Red Bull has been involved in another high-profile initiative. The Red Bull Music Academy is a series of concerts, workshops, art installations, and other cultural events that rotate from year to year among different international cities. Red bull Music Academy also sponsors stages at international music festivals such as Montreaux Jazz; RBMA Radio is a Web resource where listeners can access new music, live concerts, interviews, and other content. Despite the name, Red bull plays down its participation in the Academy; according to the Web site, “The Red Bull Music Academy is not a sponsored event, but a long term music initiative, commit[t]ed to fostering creative exchange amongst those who have made and continue to make a different in the world of sound, Needless to say, the red bull logo is visible everywhere, and coolers filled with the drink are places in strategic locations.