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At UM we use intelligence to drive media and marketing forward. We believe that media and marketing is going from a relationship and transaction-driven business to a technology and insight-driven business. We have made a massive investment in data and technology to tell us what works for our clients. Most importantly, we have heavily invested in researching the impact of social media, in particular, Social TV. Social TV is poised to become one of the most important global forces in advertising over the next ten years because of its ability to challenge our industry’s fundamental notion of information overload. For years, media professionals have been fixated with the idea of how to create a breakthrough for their brand in an ocean of advertising clutter – and at UM, through extensive research on the phenomenon, we stand at the forefront of delivering those breakthroughs for our clients.