“We saw a big vacuum in the casual dining industry here, which was mostly populated by fast food outlets. We didn’t want to be called a cake shop, but to be a café where people could come in and have food and cake.
“So in the year 2000, we started franchising. The initial stage was to franchise to close friends and family within Malaysia. We wanted to protect our trade secrets, especially our recipes. The growth of the outletswas good and we received many requests to franchise outside the Klang Valley like Penang and Ipoh.Throughout the years we fine-tuned the franchising system because it was very important to have a strongsystem to control the consistency and quality of the products,” said Sim.