A script version of the words Dunkin' Donuts was filed on March 31, 1955, and registered on February 2, 1960. It was subsequently cancelled because of Section 8.[clarification needed] It was later reinstated, as a trademark upon Section 8 was accepted on July 3, 2001. The stylized word mark is owned by DD IP Holder LLC.[27]
A later logo Dunkin' Donuts registered with the United States Patent and Trademark Office was for a drawing and word logo depicting what can be described as a "doughnut man," a figure with a doughnut for a head and a coffee-cup-and-doughnut body, wearing a garrison cap, with Dunkin' emblazoned on both the coffee cup and cap. The design was rendered primarily in yellow and brown. According to the Trademark Office TESS data base, the logo was first applied for on June 23, 1958, and was registered on May 23, 1961, and put into use on July 1, 1964.[28]
In 1961, the company began using a hot pink color for its branding, and used a logo showing a stylized coffee cup with the company's name rendered on one line as a circle, evoking a donut's toroidal shape "dunking" into the cup.
In 1980, bright orange was added to the hot pink of the company's branding. As of 2014, the current logo is a variation of the logo that has been in use since about 1980: an all-capitals rendering of the words Dunkin' Donuts (Dunkin' in orange; Donuts in pink) in a thick, Frankfurter typeface with, on the left sitting on top of a hot pink and orange rectangle, a coffee cup outlined in brown with a "DD" monogram.[29