The rising economy during the postwar boom years gave Arnott's renewed vigor, and by the end of the 1950s the company's total production had nearly doubled. That decade also marked the appearance of a new generation of important Arnott varieties, including the Jatz crisp, which also became one of the first Arnott products to be featured in television advertising. In the raw materials shortages of the late 1940s, the company devised a new biscuit, the Choc Ripple, using leftover bits of other biscuits. The product proved so popular that the company decided to develop a true recipe for the biscuit, which also inspired the popular Choc Ripple Cake recipe.