officials to bring about more effective performance in the public sector, improvement of work methods, a focus on honesty, diligence, patience, responsibility, and determination to achieve desired results (Office of the Public Sector Development Commission, 2003: 117). In addition, the change in cultural norms, values, and attitudes of public officials, and the change management developments for public sector administrators have been considered as well. Public sector administrators have also been trained to be change leaders, able to effectively manage change, and to create change management innovation in their organizations. The “Blue Print for Change” has been formed as a guide for change management in government authorities. Efficiency improvement, quality development, and strengthening government officials’ competencies were proposals of the Blue print for Change.
Under the principles and intentions of The Royal Decree on Criteria and Procedures for Good Governance B.E. 2546 (2003) to create responsive public administration with citizens at the center of government activities, the OPDC published the New Public Management Techniques and Methods Handbook: Citizen-centered Approach to Public Administration in B.E. 2549 (2006), which has been used as an operational handbook for responding to and satisfying the needs and wants of citizens. This handbook proposes a paradigm shift in public service. Traditional public services that prioritize the input permeated with rules and regulations in order to guarantee the legitimacy, accuracy, and equitability of public services have been transformed to objective achievement, output, outcome, and value for money of public services, including service quality and customer satisfaction. The handbook describes five procedures of Citizen-centered public service which are customer and stakeholder identification, public service identification, customers’ or stakeholders’ needs and wants surveys, administrative resource identification, and public service quality improvement. (Office of the Public Sector Development Commission, 2006c)
Furthermore, along with the Thai Public Sector Development Strategy B.E. 2546-2550 (2003-2007), it requires all government agencies to transform their working processes and procedures. The OPDC with the cooperation of the Thailand Productivity Institute has designed and implemented the Public Sector Management Quality Award (PMQA) – based on the Malcolm Baldridge National Award. The three objectives of PMQA are to enhance the working ability of government agencies in line with the Royal Decree on Criteria and Procedures for Good Governance B.E. 2546 (2003), to enhance working abilities corresponding with international