Salesforce faces significant challenges as it continues to grow and refine its business. The first challenge comes from increased competition, both from traditional industry leaders and new chal- lengers hoping to replicate Salesforce’s success. Microsoft, SAP, and Oracle have rolled out subscription-based versions of their CRM products in response to Salesforce. Smaller competitors like NetSuite, Salesboom.com, and RightNow also have made some inroads against Salesforce’s market share.