Language barriers between tourists and community, overcome by SVC English speaking
guides.
Cultural habits make it difficult for the community to be confident and speak to foreigners
especially from Europe. Community is still shy and not yet confident talking with foreigners.
3. Common concern for sustainability
Overall the project can be considered sustainable; problem is when number of guests goes
down due to riots, economic recession or instability.
4. Reaching small markets
Sam Vaesna has a website, and newsletter it produces that are sent to guests. Tmatboey is a
niche market product and provides services to only middle to high income birders.
5. Shared and opposite interests
Quality improvement, the level of quality improvement between community and Sam Vaesna
is different. Community has very little idea of level of quality they need to reach to satisfy
guests. All the visitors visited Tmatboey through the facilitation and organization from SVC,
the benefit sharing is clearly define and agreed among the stakeholders, so there is no conflict
of interest within this project.