Social as a feature of everything. The ability to add social capabilities to any digitally enabled communication or transaction can make social technology pervasive. “Social” is a feature that can be embedded in products, markets, business systems, entertainment programming, and public institutions.Social networks allow us to “like” things and could soon evolve to allow us
to mark the things we “want,” potentially signaling greater commercial intent. We can share our experiences with our network of friends and connections by posting pictures and tweets or by updating our status. These activities could become more automatic, such as through standing instructions to our smartphones to share certain activities with groups of friends, and therefore even more common.