INTERNET SEGMENT
Price ($ per pair at retail)
S/Q Rating (1 to 10 stars)
Models Offered
Free Shipping
Advertising ($000s)
Celebrity Appeal
Online Orders (000s)
Pairs Sold (000s)
Market Share
71.00
6★
500
No
12,000
295
294
294
23.2%
72.99
7★
500
No
18,000
65
304
304
24.0%
68.50
7★
500
No
12,000
330
360
360
28.4%
65.49
5★
498
No
12,500
155
310
310
24.5%
69.50
6.3★
500
None
13,625
211
317
317
25.0%
–1.4%
+0.7★
0.0%
Avg.
–11.9%
+56.4%
+13.6%
+13.6%
+3.4pts.