The amount of shampoo is correct, your estimation is about right. However, we are not charging for sampling, because they are buying media placement. The sticker on dispenser is free because it is not advertising but for customer/member to identify product and NOT all your shower rooms will have the product because some members may not like CLEAR. The sticker is very small about 8 cm by 5 cm high. Fitness First does not charge for this because they get free product already… I can tell you that if you charge for this we will probably not be able to include TRUE- it’s larger than their current budget.
For advertising in Men’s locker room I have quoted them price. For Fitnesslite it is 7,000 per month, per location: