Management is now taking a critical look at the decision made nearly three years ago and must decide between one of four options. It can continue as is; abandon the project completely; stop producing bottled water but retain ownership of the land and lease the building; or go after the bottled water market by acquiring Beaumont Water.The “as is” alternative does not require any additional expenditure and is expected to generate the situation shown in Exhibit 1. No one finds this option especially appealing. Management’s thinking is, “If we stay in this market, let’s do it right or give the project its pink slip.