• Isolate its key abilities and hone them into organizationwide
strengths
• Compare itself with other companies with the same skills to
ensure that it is developing unique capabilities
• Develop an understanding of what capabilities its customers
truly value, and invest accordingly to develop and sustain
valued strengths
• Create an organizational road map that sets goals for competence
building
• Pursue alliances, acquisitions and licensing arrangements that
will further build the organization’s strengths in core areas
• Encourage communication and involvement in core capability
development across the organization
• Preserve core strengths even as management expands and
redefi nes the business
• Outsource or divest non-core capabilities to free up resources
that can be used to deepen core capabilities