Extreme measures: Jacqueline Traide

Extreme measures: Jacqueline Traide is restrained and has her mouth clamped open while being subjected to brutal animal testing practices at the Lush store in London's Regent Street today
Extreme measures: Jacqueline Traide is restrained and has her mouth clamped open while being subjected to brutal animal testing practices at the Lush store in London's Regent Street today
Horrific treatment: The 24-year-old re-enacts a procedure where cosmetics are dropped into an animal's eyes
Horrific treatment: The 24-year-old re-enacts a procedure where cosmetics are dropped into an animal's eyes
Aghast: Horrified shoppers stop, stare and take photos of Miss Traide as she sits on a plinth wired up to 'electrodes' in the shop window
Aghast: Horrified shoppers stop, stare and take photos of Miss Traide as she sits on a plinth wired up to 'electrodes' in the shop window
By the time he had finished spooning food down her throat, she was choking, gagging and trying to break free.

For the next ten hours, this attractive, 24-year-old artist was given injections, had her skin abraded and smothered in lotions and potions – then endured having a strip of her hair shaved off in front of stunned onlookers in one of Britain’s busiest streets.

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