Social networking sites and Twitter
Social networking site adoption is identical among white and black internet users1 : 72% of online whites and 73% of online blacks use online social networks. For both whites and blacks, social networking site usage is near-ubiquitous among students and young adults (some 96% of black internet users ages 18-29 are social networking site users).
As has consistently been the case since we began studying Twitter as a standalone platform, African Americans have higher levels of Twitter use than whites (22% of online blacks are Twitter users, compared with 16% of online whites). Younger African Americans have especially high rates of Twitter usage—a full 40% of African American internet users ages 18-29 say that they use Twitter, compared with 28% of whites of the same age.