Though Google Goggles is not a dedicated visual commerce application the results provided can help users buy products. The exact working of google goggles is somewhat based on text recognition. Whenever the user clicks a picture, the application scan the images and retrieves the text. The text is then sent as a query in the Google Search Engine and the results are displayed. These results might contain e-commerce portal links. Though these application
is not used for visual commerce it was one of the very first advancement in the field of visual search. The application only searches for the text from the image, so it doesn’t work for random pattern or color images which don’t have any text in them. Also the results displayed are in the form of Google Search result and the application does not redirect directly to the e-commerce portal