Media coverage ranges from newsletter notices to special feature articles on the radio, television, the
Internet and in newspapers and magazines. It’s a great way to let people know about your organisation
and what you’re doing and it’s a great introduction for potential members. It’s also very satisfying for
event organisers to see other people talking about the fruit of their labour! Your objective is for journalists
and editors to be interested enough in your event that they give it media coverage. It’s great if they will
interview the organisers before or during the event and the participants during the event. They should also
take lots of pictures!