How do people feel about globalisation? It depend to a large extent on where thy live and how much money they've got. However, globalisation, as one report has stated, 'is a reality, not a choice,. Humans have always developed commercial and cultural connections, but these days computers, the Internet, mobile phones, cable TV and cheaper air transport have accelerated and complicated these connections. Nevertheless, the basic dynamic is the same: Good move. People move. Ideas move. And cultures change. The difference now is the speed and extent of these changes. Television had 50 million users after thirteen years; the Internet had the same number after only five years. But now that more than one fifth of all the people in the world speak at least some English, critics of globalisation say that we are one big 'McWorld'
But I have discovered that cultures are as resourceful, resilient and unpredictable as the people who compose them. In Los Angeles, I saw more diversity than I thought possible at Hollywood High School, where the student body represents 32 different languages. In Shanghai, I found that the television show Sesame Street has been redesigned by Chinese educators to teach Chinese values and traditions. 'we've taken an America box,' one told me, 'and put Chinese content into it.'In India, where there are more than 400 languages and several very strict religions, McDonald's serves mutton instead of beef and offers a vegetarian menu acceptable to even the most orthodox Hindu.
So what's next? It's the eve of the millennium and the remote Himalayan country of Bhutan has just granted its citizens access to television - the last country on the planet to do so. The outside world has suddenly appeared in shops and living rooms across the land. What will happen now - when an isolated and deeply conservative society is exposed to hip hop and MTV?
How do people feel about globalisation? It depend to a large extent on where thy live and how much money they've got. However, globalisation, as one report has stated, 'is a reality, not a choice,. Humans have always developed commercial and cultural connections, but these days computers, the Internet, mobile phones, cable TV and cheaper air transport have accelerated and complicated these connections. Nevertheless, the basic dynamic is the same: Good move. People move. Ideas move. And cultures change. The difference now is the speed and extent of these changes. Television had 50 million users after thirteen years; the Internet had the same number after only five years. But now that more than one fifth of all the people in the world speak at least some English, critics of globalisation say that we are one big 'McWorld'
But I have discovered that cultures are as resourceful, resilient and unpredictable as the people who compose them. In Los Angeles, I saw more diversity than I thought possible at Hollywood High School, where the student body represents 32 different languages. In Shanghai, I found that the television show Sesame Street has been redesigned by Chinese educators to teach Chinese values and traditions. 'we've taken an America box,' one told me, 'and put Chinese content into it.'In India, where there are more than 400 languages and several very strict religions, McDonald's serves mutton instead of beef and offers a vegetarian menu acceptable to even the most orthodox Hindu.
So what's next? It's the eve of the millennium and the remote Himalayan country of Bhutan has just granted its citizens access to television - the last country on the planet to do so. The outside world has suddenly appeared in shops and living rooms across the land. What will happen now - when an isolated and deeply conservative society is exposed to hip hop and MTV?
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