This research explores the accessibility issues with regard to the e-commerce websites in
developing countries, through a study of Sri Lankan hotel websites. A web survey and a web
content analysis were conducted as the methods to elicit data on web accessibility. Factors
preventing accessibility were hypothesized as an initial experiment. Affecting design
elements are identified through web content analysis, the results of which are utilized to
develop specific implications for improving web accessibility. The hypothesis tests show that
there is no significant correlation between accessibility and geographical or economic factors.
However, physical impairments of users have a considerable influence on the accessibility of
web page user interface if it has been designed without full consideration of the needs of all
users. Especially, visual and mobility impaired users experience poor accessibility. Poor
readability and less navigable page designs are two observable issues, which pose threats to
accessibility. The lack of conformance to W3C accessibility guidelines and the poor design
process are the specific shortcomings which reduce the overall accessibility. Guidelines aim
to improve the accessibility of sites with a strategic focus. Further enhancements are
suggested with adherence to principles, user – centered design and developing customizable
web portals compatible for connections with differing speeds. Re-ordering search results has
been suggested as one of the finest step towards making the web content accessible for users
with differing needs. A need for developing new design models for differencing user groups
and implementing web accessibility strategy are emphasized as vital steps towards effective
information dissemination via e-commerce websites in the developing countries.