1. Say positive things about XYz to other people 2. Intend to continue doing business with XYZ 3.Encourage friends and relatives to do business with XYZ 4.Seldom consider switching away from XYZ 5. Doubt that I would switch 6. Really like doing business with XYZ 7. To me, XYZ is clearly the best to do business with 8. Believe XYZ is a good bank 9. Try to use XYZ every time I need services 10. Consider XYZ my primary bank 11 First choice when I need XYZ services 12. Primary place where I consider when I want to use XYZ services