Even' at the chic and stylish end of the hairdressing business, close as it is to the world of changing fashion trends, true innovation and genuinely novel new services are a relative rarity. Yet real service innovation can reap significant rewards, as Daniel and Luke Hersheson,
the father and son team behind the Daniel Hersheson salons, fully understand. The Hersheson brand has successfully bridged the gap between salon, photo session and the fashion catwalk. The team first put themselves on the fashion map with a salon in London's Mayfair followed by a salon and spa in Harvey Nichols' flagship London store.