This cluster is the largest of the four groups with 114 firms.
These firms have the longest history of international involvement
and are significantly more experienced than others.
They exhibit a high degree of commitment to export market
cultivation, which may be partially due to operating in intensely
competitive export markets. They tend to feature
standardized products, rely on a cost-plus approach to pricing,
and gather little market intelligence. They are also the
least concerned about new entrants. Yet Cluster 1 firms are
highly profitable in exporting, and they clearly characterize
their export ventures as successful.