4.2. In-store shopping value
Participants’ responses revealed six in-store shopping value dimensions based on their shopping experiences at department stores and mass merchandisers. While some in-store shopping value dimensions are common in both retail formats, others are unique to a particular format. Specifically, participants cited product price value, selection value, and shopping efficiency value as key in-store shopping value they gain at mass merchandisers, and claimed that product quality value, selection value, in-store services value, and shopping environment value are key in-store shopping values they gain at department stores.
4.2. In-store shopping valueParticipants’ responses revealed six in-store shopping value dimensions based on their shopping experiences at department stores and mass merchandisers. While some in-store shopping value dimensions are common in both retail formats, others are unique to a particular format. Specifically, participants cited product price value, selection value, and shopping efficiency value as key in-store shopping value they gain at mass merchandisers, and claimed that product quality value, selection value, in-store services value, and shopping environment value are key in-store shopping values they gain at department stores.
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