Weiwo Video was definitely not isolated. It would frequently advertise elsewhere. Most of the video advertisements were usually about the entire website; seldom were they focused on an individual host. Furthermore, it was given to Zhang Ye? Wasn’t his program badly regarded by everyone? Even our staff and the Leaders lacked the confidence? Why were such good resources given to Zhang Ye?
However, upon careful thought, everyone figured it out. It was not that the Leaders suddenly had confidence in Zhang Ye’s baffling talk show, but it was because Zhang Ye was particularly topical. Be it the plane hijacking or the criticism he faced on the web this time, he was a person of controversy. Criticism also meant exposure. Be it good or bad, it could increase attention and attract people. Hence, the Leaders came up with this decision. Furthermore, Zhang Ye’s promotional passage, “I’ll speak for myself”, was extremely hot-blooded. It was even a strong response to the people who criticized and doubted him. If it was advertised on several websites, the effects would likely be good. It was likely that many people, who were focusing on Zhang Ye and his “I’ll speak for myself”, would end up focusing on their Weiwo WebTV. In that case, then the maximum value of this advertisements could be seen!
It was a very good strategic move!
Even if Zhang Ye’s Talk Show was a complete disaster, it was no problem at all. The focus was on them and the talk show would be axed. However, the other programs would benefit from it.
The middle-aged woman immediately said, “I got it!”
Feng Guiqin said, “Alright, work on it,” before she left.
Wang Xiong also exhorted a few words and chased after Feng Guiqin. He said with some regret, “Little Zhang’s talent is really not bad. It’s such a pity regarding that new program. Why did he want to make such a program?”
Feng Guiqin smiled. “I’m actually somewhat looking forward to it now. I really want to see the outcome of that talk show.”
Wang Xiong blinked, “You think that it will succeed?”
“I don’t think so.” Feng Guiqin’s footsteps were slow as she looked sideways to Wang Xiong, “But I think Little Zhang is quite interesting. His character and style are completely not a match for this industry, yet he can reach this stage today. His popularity is increasing by the day. Hur hur. This is a host with a lot of personal charm. So some of the things he does cannot be understood through common sense. At least, it cannot be understood by the common sense of our standards!”
……
Zhang Ye spent the entire afternoon recording the promotional clip.
This promotional passage was actually from Jumei.com’s commercial from Zhang Ye’s world. The last line, “I am Zhang Ye”, was originally “I am Chen Ou”, the founder of Jumei.com. Back then, this commercial had caused a sensation in the advertising world. It was even more sensational online. Numerous people forwarded and revised it, with various versions of “I am XX, I’ll speak for myself”.
The effect of the publicity was surprisingly an astounding success. It could be said to be a miracle in the advertising industry and was extremely famous. With such a milestone in advertising, it was also the reason why Zhang Ye thought of the promotional passage of “I’ll speak for myself” when he heard no one was going to endorse for him. He never expected that the company would sponsor such a large-scale promotion as a result of it. It was a pleasant surprise!
Actually, Zhang Ye was planning to experiment with one episode of the talk show. Although he was confident, it was still a format that had never been seen in this world before. Hence, he did not know if the first episode’s artistic form of a talk show would be accepted by everyone. However, with the company fully supporting it through large-scale promotions, the first episode would definitely receive a lot of attention. It was basically giving Zhang Ye a form of insurance!
It took nearly four hours before it was done.
The director-in-charge was the middle-aged woman, but the promotional clip’s production was delegated to Zhang Ye. This was because everyone looked up to Zhang Ye’s ability in this field. So no one in the team treated him as an ordinary host, but treated him as an internal planner who was more experienced and capable than them. They sought his views regarding most of the shooting.
Zhang Ye had seen the original Jumei.com’s commercial, so he knew that the advertising used to promote a product was not suitable for this setting. However, he could receive pointers from that and with his own opinions, he could execute it. The quality of the clip was very high. After the final cut was vetted by Feng Guiqin, Wang Xiong and the other Leaders, they were all very satisfied. There was even a Leader who made the decision to begin promoting it widely from today!
Why?
This was because they wanted to borrow the momentum of netizens’ criticism of Zhang Ye!
If the criticism