While money, music, games, and movies are all going digital, human trust hasn't been digitised - yet. Airlines play a central role in serving human, non-economic interests, and physical presence. For avid viewers of The West Wing, you'll have noticed the amount of travel and facetime spent by the key players like Sam Seaborn, CJ, and President Bartlet. Physical presence is not being overtaken by telepresence yet, but it is a formidable STEEP threat to the aviation industry.