The online shopping industry has grown explosively in the last five years with an unprecedented rate of growth that this is a field that UPS should definitely consider expanding into before one of their competitors do. Total sales generated by e-commerce have grown explosively over the last five years. Though economy took a massive beating from the backlash of the recession on line retail still shows more signs of the consumerism during recession than consumer retail asa whole. A majority of US online consumers changed their mindsets from 'cutting back' to'spending cautiously' and shifted more of their shopping habits online.