Conclusion and Discussion
In summary, the characteristics of members
clearly shows personal potential. Most northeastern
members have general management and production
knowledge. Both this knowledge and local wisdom
make the members stronger.
Potential in financial management, fund
provision and marketing management still needs a lot
of support because members’ knowledge about these
aspects is very low. Therefore community
enterprises have to confront a lot of problems. Lack
of experience and some lifestyles that do not facilitate
entrepreneurship are the main causes that some
cannot fulfill their potential.
The trend of northeastern community enterprise
growth possibly makes for a lasting achievement.
Some external potential factors (supporting policy,
funds, and training from both the government and
private organizations) give the members an
opportunity to have a higher potential for success
and profitability.
The researchers suggest that, to increase the
potential of community enterprises, weaknesses must
be handled by developing marketing and financial
management programs for group leaders, encouraging